Free Keyword Density Calculator
Analyze keyword frequency in your content with our free text analysis tool. Get instant analysis of 1-word, 2-word, and 3-word phrases to optimize your content strategy and improve readability.
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Advanced Keyword Analysis in Gorby
Try Keyword Density feature in GorbyWhat is Keyword Density?
Definition
Keyword density is a text analysis metric that measures how frequently a specific keyword or phrase appears in your content relative to the total number of words. It's expressed as a percentage and helps content creators understand the distribution and frequency of important terms in their writing.
For example, if your target keyword appears 5 times in a 500-word article, your keyword density would be 1% (5 ÷ 500 × 100 = 1%).
Why Analyze Keyword Density
- • Understand the focus and themes of your content
- • Ensure balanced use of important terms
- • Improve content relevance and clarity
- • Identify overused or underused concepts
- • Optimize for search engines when needed
Modern Content Approach
- • Focus on natural, contextual keyword usage
- • Prioritize reader experience and clarity
- • Use varied vocabulary and synonyms
- • Consider the purpose and audience of your content
Historical Context
In the early days of web content analysis, keyword density was heavily weighted by search engines. Content creators would stuff keywords to achieve high rankings, leading to poor reading experiences. Today's content analysis focuses more on quality, readability, and natural language rather than just keyword frequency.
Types of Keyword Analysis
Single Words (1-grams)
Individual words that appear most frequently in your content. These help identify the main topics and themes of your text.
Two-Word Phrases (2-grams)
Consecutive word pairs that often represent more specific concepts or long-tail keyword opportunities.
Three-Word Phrases (3-grams)
Three-word combinations that typically represent very specific topics or branded terms, useful for long-tail SEO strategies.
How Keyword Density is Calculated
The Basic Formula
Result expressed as a percentage
This simple formula gives you the percentage of times a specific keyword or phrase appears relative to your total word count. The result helps you understand how prominent a particular term is in your content.
Step-by-Step Example
Sample Text (75 words):
"Content marketing is a strategic approach to delivering consistent, valuable content that attracts and retains a clearly defined audience. It includes formats like blog posts, videos, newsletters, and social media updates. When aligned with audience needs, content marketing builds trust, boosts brand visibility, and encourages long-term engagement. Instead of pushing products directly, it offers helpful information that supports the buyer journey. Great content doesn’t just inform, it connects, making your brand more relatable and memorable."
Calculation: (4 ÷ 75) × 100 = 5.26%
Types of Keyword Analysis
Single Words
Analyzes individual words to identify the most frequently used terms.
Example:
"content" → 4 times
"marketing" → 2 times
Two-Word Phrases
Examines consecutive word pairs for more specific concepts.
Example:
"content marketing" → 2 times
"marketing is" → 1 time
Three-Word Phrases
Identifies longer phrases and more specific terminology.
Example:
"content marketing is" → 1 time
"a strategic approach" → 1 time
Important Considerations
Case Sensitivity
Most tools treat "Content" and "content" as the same word
Word Variations
Different forms like "market," "marketing," "markets" are counted separately
Stop Words
Common words like "the," "and," "is" may be excluded in advanced analysis
Best Practices & Ideal Percentages
Recommended Keyword Density Ranges
Primary Keywords
Your main focus keywords should appear naturally throughout the content without overwhelming the reader.
Secondary Keywords
Supporting keywords and related terms should have lower density to maintain content balance.
Note: These are general guidelines. The ideal density depends on content length, topic complexity, and natural language flow.
Guidelines by Content Type
Blog Posts & Articles
- • Primary keyword: 1-2% density
- • Length: 800-2000+ words allow natural integration
- • Focus: Reader value over keyword targeting
- • Variations: Use synonyms and related terms
Landing Pages
- • Primary keyword: 2-3% density
- • Length: 300-800 words, more focused
- • Focus: Clear messaging and conversion
- • Placement: Strategic use in headlines and CTAs
Product Descriptions
- • Primary keyword: 1-2% density
- • Length: 150-500 words, concise
- • Focus: Features, benefits, and specifications
- • Keywords: Product names and category terms
Technical Documentation
- • Primary keyword: 0.5-1.5% density
- • Length: Variable, accuracy is priority
- • Focus: Clarity and technical precision
- • Terms: Industry-specific terminology
Modern Content Strategy
Focus On:
- ✓ Natural language and readability
- ✓ User intent and value
- ✓ Semantic keywords and variations
- ✓ Content quality and expertise
- ✓ Comprehensive topic coverage
Avoid:
- ✗ Keyword stuffing and over-optimization
- ✗ Sacrificing readability for density
- ✗ Ignoring context and user experience
- ✗ Focusing solely on exact match keywords
- ✗ Repetitive, unnatural language
Quality Over Quantity
Modern content strategy emphasizes natural keyword integration over hitting specific density targets. Here's how to balance optimization with quality:
Write First
Create valuable content for your audience, then optimize
Strategic Placement
Use keywords naturally in titles, headers, and key positions
Iterate & Improve
Analyze performance and refine your approach over time
Over-Optimization Warning
Keyword densities above 5% often indicate over-optimization, which can harm both user experience and search rankings. Always prioritize readability and natural language flow over hitting specific density targets.
Ready for Advanced Keyword Analysis?
Get detailed keyword insights with Gorby's text analysis suite, including real-time density tracking, stop word filtering, and export options.
Keywords Highlighting
See keywords highlighted directly in your text
Advanced Filtering
Stop word exclusion and custom settings
Export Options
CSV and PDF export capabilities
